Life Coaching with Ed Riddle
Your path forwardstarts here.
Whether you're navigating financial hardship, relationship struggles, athletic challenges, or simply feeling stuck — Ed brings genuine care, deep expertise, and a proven approach to help you move forward.
"This is my passion — helping people find their way."
— Ed Riddle
About Ed
A coach who has lived through the challenges he helps others face.
Ed Riddle holds a Bachelor of Science in Clinical Psychology and a Master's in Sport Psychology from the University of Kansas. He was a 5-time Swimming All-American and 4-time Academic All-American — but more importantly, he's a father of three sons, a man of faith, and someone who has navigated his own share of life's hardships.
His approach isn't about fixing you — it's about walking alongside you with honesty, care, and practical tools that actually work in real life.
How Ed Can Help
Every path is different.
Every person deserves a guide.
Ed specializes in four core areas of life coaching, each grounded in psychology, personal experience, and genuine compassion.
Personal Growth
Navigate life's everyday obstacles with clarity and renewed purpose. Ed helps you identify what's holding you back and build the mindset to move forward.
Learn moreRelationships
Strengthen your connections and communication patterns. Whether it's family, partners, or colleagues, Ed helps you build healthier, more fulfilling relationships.
Learn moreFinancial Mindset
Financial hardship is as much a mindset challenge as it is a practical one. Ed works with you to shift your relationship with money and build a path forward.
Learn moreAthletic Performance
Drawing on his own All-American swimming career and Division I coaching experience, Ed helps athletes unlock the mental edge that separates good from great.
Learn moreThe Process
Simple, honest,
and built around you.
Ed's coaching process is designed to be accessible, confidential, and genuinely useful — no jargon, no judgment, just real support for real life.
Free Initial Consult
A no-pressure conversation to understand where you are and what you're hoping to change.
Personalized Plan
Together, we build a roadmap that's honest, realistic, and tailored to your specific situation.
Ongoing Sessions
Regular phone or video sessions that hold you accountable and help you navigate challenges as they arise.
Real Progress
Not perfection — real, sustainable growth that you can feel in your daily life and relationships.
"Life-changing. I finally feel like myself again."
What Clients Say
Real people. Real change.
"Ed has a rare ability to meet you exactly where you are without judgment. After just a few sessions, I had more clarity about my direction than I'd had in years."
Sarah M.
Business Owner, Portland OR
"I was skeptical at first, but Ed's approach is so genuine and grounded. He doesn't give you a script — he helps you find your own answers. That's made all the difference."
James T.
College Athlete
"Going through a difficult divorce, I needed someone who could listen and guide without pushing an agenda. Ed was exactly that. I'm in a much better place now."
Linda R.
Teacher, Salem OR
"You don't have to have it all figured out."
That's what Ed is here for.
Ed's Philosophy
"I'm not here to fix you.
You're not broken."
Ed's approach is spiritually grounded and deeply human. He believes that every person has the capacity to grow — they just need the right environment, the right tools, and someone in their corner who genuinely cares about their wellbeing.
Honest
No sugarcoating. Ed tells you what you need to hear, with kindness.
Compassionate
Every session is a judgment-free zone built on genuine care.
Practical
Real tools for real life — not theory, but actionable steps forward.